23 May — Ideation Workshop

The 2019 Swiss-Korea Innovation Week Ideation Workshop is a one-day creativity sprint offering an opportunity for participating companies, startups and individuals to collaborate towards identifying new ideas, designs or ventures leveraging technology to serve challenges of the UN Sustainable Development Goals (SDGs):

– SDG 3 on good health and well-being,
– SDG 10 on reduced inequalities, and
– SDG 11 on sustainable cities and communities.

The key technologies retained this year are Artificial Intelligence (AI), Augmented, Virtual and Mixed Reality (AR/VR/MR) and Blockchain

The sprint will allow participants to work in groups throughout the day towards defining a concrete project. 

Come and discover the prizes for Best Ideas! Projects with the highest potential will be invited to participate in the Designathon in September 2019 in Seoul.

  • Location: Heyground 5, Ttukseom-ro 1na-gil,  Seongdong-gu, 04779 Seoul, Inspiration Hall, B1
  • Time: 09:30-18:30
  • Event  free of charge but registration compulsory
  • further information: seo.science@eda.admin.ch


The workshop is open to individuals and all participants from Swiss and Korean participating startups active in innovation areas pertaining to mobility, security, inclusiveness, real estate, energy, sustainability, AI, VR/AR/MR, IoT, machine learning, blockchain, quality of life, well-being, smart environments, etc.

Participation is expected for the whole day, no partial participation. 


  • Allow Korean and Swiss participants to collaborate on an innovation challenge
  • Discover potential mutual opportunities
  • Stimulate new ideas in a fast paced creativity workshop
  • Have fun and learn along the way

Evaluation Criteria:

  •          Impact : 50%
  •          Feasibility : 25%
  •          Viability : 25%


  •         Science and Technology Office, Embassy of Switzerland in Seoul
  •         Lift
  •         Asiance
  •         University of Geneva – CUI
  •         University of Applied Sciences and Arts of Southern Switzerland (SUPSI)
  •         ThinkServices 


  •         Jean-Henry Morin, University of Geneva
  •         Olivier Mouroux, Asiance
  •         Abir Oreibi, Lift
  •         Serena Cangiano, SUPSI

Detailed Program:


Time slots Activities               Details
09:30 – 09:50 Registration Open registration and Welcome coffee
09:50 – 10:30 Welcome & Intro Workshop Introduction, schedule for the day, goals and presentation of the team
Short Inspiring talks Setting the Stage, Food for Thought List #TBC
10:30 – 10:40 Icebreaker Super)power : get to know each other
10:40 – 11:20 Ideation Round #1 Form teams, about 6 to 8 people


11:20 – 11:30 Coffee Break
11:30 – 11:45 Ideation Round #1 Output Preparation Teams prepare the Ideation Output Sheets, stick them on the wall
11:45 – 12:30 Idea Pitching Time Teams present their 3 ideas (2’ per idea)
12:30 – 13:30 Lunch Semi working lunch : voting on Ideas by all


13:30 – 14:00 Morning recap,

Inspiration Talks MIND.ai / IOVO / Sophie Soowon Eom  CEO Adriel.ai


List #TBC

14:00 – 14:10 Ideation Round #2 Form new groups around the most popular ideas

–          Define a project

–          Build the Team

14:10 – 16:00 Project Work Teams work on building their Idea for their projects (e.g., Business Model Canvas, Value Proposition Canvas, Storytelling, role play, code, etc.) Half way we should give Swiss Chocolate stimuli)
16:00 – 16:10 Project Sheet finalization Teams finalize their project sheets
16:10 – 16:30 Coffee break Teams prepare for pitching (with coffee)
16:30 – 17:30 Project Pitching Time All teams pitch their projects : PechaKucha “style” (6’40’’ per team – 20 slides x 20’’)
17:30 – 17:45 Break Jury discussions
17:45 – 18:00 Next Steps, wrap-up  and feedback Closing of the event : Feedback from the jury, selection of teams for November event
18:00 – 18:30 Closing Cocktail


DOWNLOAD the clickable PDF flyer